We created a modern visual identity inspired by the Northern Lights, to change the perception of Nelonen across Finland. The design is based on the creative concept ‘’The Magic of Big Entertainment’’ and shows colourful light, shed on big entertaining content. The colourscapes highlight the contrast between light and dark, synonymous to the rich contrasts within Finnish society.

We created a new brandmark that is bold, modern and iconic. We used various colourways and gradients throughout the on-screen package and ident treatment. This establishes a flexible toolkit which is fresher, accessible and more dynamic. It's driven by a clean and confident graphic language, complemented by strong and emotive imagery.